Co-branding

A Parisian emblem and universal icon, the Grande Dame is an inexhaustible source of inspiration for brands and designers alike. That's why the Tour Eiffel brand and Bernardaud have decided to combine their expertise and emblematic values in a new capsule collection, entitled "Tout Paris tour Eiffel Bleu Nuit", featuring both the Eiffel Tower, emblem of the City of Light, day and night, and Bernardaud's precise, high-quality craftsmanship.

The Tour Eiffel brand combines its values and iconic emblem with the excellence of French gastronomy by collaborating with DAMMANN Frères. This partnership combines the authenticity and refinement of the Eiffel Tower with the age-old expertise of DAMMANN Frères, creators of exceptional teas. This new collection celebrates the French art of living, combining elegance, tradition and savoir-faire to offer unique taste experiences for tea lovers.

Fragment invites you to take home a unique fragment of life from the leaves of the trees that have surrounded and watched over the Eiffel Tower for centuries. These leaves, like witnesses, whisper the passing seasons, the spirit of the place, the encounters that have taken place there, the emotions that have imbued them. These Fragments embody the inseparable link between mankind and the natural world that surrounds it, inviting us to reflect on, preserve and celebrate our roots.

Kerzon products and skincare, developed exclusively for the Eiffel Tower, are all made in France, and formulated with unique fragrances, natural formulas and active ingredients from organic farming to guarantee authenticity, durability and effectiveness. The choice of ingredients guarantees maximum biodegradability, and to avoid wasting resources, the perfectly recyclable bottles are made from 100% recycled household waste.

Erected in 1889, the Eiffel Tower embodies Parisian elegance and grandeur. Founded the same year, SAINT JAMES has been renowned for over a century for the quality and timeless style of its garments and weavings inspired by the world of the sea.   The two houses, icons and symbols of French art de vivre, decided to combine their values and create an exclusive limited edition collection in the spring of 2024.

Since 1911, Vilac, the flagship of French wooden toys, has cultivated a love of beauty and inspired all generations with playful, durable and designer wooden toys. That's why an association with the Eiffel Tower, a magical icon of the City of Light and a source of dreams the world over since 1889, was an obvious choice. Committed to the design of its creations, Vilac calls on talented illustrators, artists and designers to create its games, toys and collectibles in the purest respect for the traditional know-how of Jura turners.