The Eiffel Tower brand
The Brand of Official Eiffel Tower Products: What Should You Know?
The Eiffel Tower, an icon of France worldwide, attracts over 6 million visitors each year. For several years, the Eiffel Tower has implemented an official merchandise brand strategy to guarantee quality products for its fans, reaffirm its values, and highlight French expertise and lifestyle. These quality product collections help to evoke, sustain, and extend the dream and magic of the Eiffel Tower globally across all generations.
Thus, the Eiffel Tower brand was born, aiming to:
• Provide an official identity to the merchandise of this unique and iconic monument, distinguishing it from the many low-quality souvenirs found in the City of Light.
• Enhance the image and values of the Eiffel Tower: elegance, craftsmanship, and environmental respect.
• Offer all enthusiasts and lovers of the Iron Lady the opportunity to acquire a timeless and unique gift, an authentic piece of this living dream.
Today, products are available under the Eiffel Tower brand in Adult and Child versions through various collections created in-house, such as the Signature Collection or the Roofs of Paris Collection for the little ones, or meticulously developed in exclusive collaboration with our French partner brands, whom we thank for their commitment alongside us.
What missions and values underpin the official Eiffel Tower brand?
The Eiffel Tower brand stands out for its commitment to embodying the values and essence of this famous monument in its products, such as creativity, innovation, art, elegance, dream, and refinement.
Each product is designed as a work of art, merging contemporary aesthetics with modern manufacturing techniques and processes. This creative spirit drives one of our missions: to offer authentic, quality, and magical products that inspire, awaken, and amaze.
At the heart of our approach, we also value local expertise and the rich French heritage. The Eiffel Tower is the perfect symbol of these traditions, which we strive to highlight in our products. We work closely with talented artisans who perpetuate French techniques and know-how, ensuring the quality and authenticity of our creations. Each product tells a story, one of heritage passed down from generation to generation.
Environmental respect is also a fundamental value of our brand. Aware of the current ecological challenges, we favor short and sustainable manufacturing processes. Our production processes incorporate environmentally friendly practices, from the selection of eco-responsible raw materials to reducing our carbon footprint through primarily French manufacturing or in a few selected European countries known for their expertise (notably: Germany, Portugal, Italy). By combining creativity and innovation with a deep respect for French heritage and the environment, the Eiffel Tower brand is committed to offering products that are not only beautiful and sophisticated but also responsible and sustainable. We invite everyone to discover our exceptional products and gifts, where each creation is a celebration of art and ingenuity, in the image of our bold Iron Lady.
The genesis of the Eiffel Tower brand logos.
Our logos, designed in adult and child versions, form the basis of the visual identity of our Eiffel Tower brand. We chose a strong stance by representing the majesty of the Eiffel Tower from a different perspective than usual. Viewed from above or below, depending on the imagination, our logo honors the Eiffel Tower while reflecting its inherent characteristics of finesse, elegance, and robustness. Like a lace masterpiece, this logo illustrates the complexity and precision of the architectural lines that form this global icon.
Our emblematic logo has also been adapted into a version specially designed for products aimed at young children. Inspired by the clean lines and strong symbolism of our main logo, it has been transformed into a colorful drawing with simplified details, making it playful and joyful. This version stimulates children's imagination while retaining the essence of our brand identity. Thus, the Eiffel Tower brand logos are not mere illustrations but faithful representations of what this captivating monument symbolizes: a perfect fusion of finesse, refinement, elegance, and technical prowess demonstrated by Gustave Eiffel.
The Eiffel Tower brand: a promise of excellence.
The Eiffel Tower brand is much more than just a label; it is the promise and guarantee of excellence.
We carefully select our partners, ranging from small artisanal houses to renowned global brands, to ensure that each product bears the mark of quality, French craftsmanship, and social and environmental responsibility, which are at the heart of our philosophy. This focus on quality and high-end products allows us to offer unique and reliable items that embody the essence of the Eiffel Tower.
Our goal is also to give the world access to these values, allowing everyone to own a piece of the Eiffel Tower and keep it for life. Each item stamped with the Eiffel Tower brand is a testament to our commitment to make dreams come true and perpetuate the legend of this iconic monument. By choosing our products, you embrace a tradition of quality and excellence that transcends time, ensuring a piece of dream and authenticity at every moment.